Services and products
TV Audience Solutions (TVAS) offers products that TV networks
and TV production companies may use to understand and increase
The services and products of TVAS answer the following
- which reasons influence the amount of people watching a TV
show at a certain time?
- how many TV shows of which kind should a TV network broadcast
at what time?
- what are the consequences for the amount of viewers if program
content is changed?
To answer the questions above TVAS has developed the
Audience Explanation Method
With the help of so-called 'regression' methods viewer ratings
and market shares are declared based on the following factors:
- Kind and topic of a TV show
- What competitors broadcast at the same time
- And many more (including variables that can be chosen by the
network or production company itself)
Viewers Elasticity Method
Given a share of a TV show category in your broadcasting
schedule and given that share in the total market's tv schedule,
how strong will viewer ratings alter if more/less programmes of
the category are broadcasted by you and/or others? (The question
here is: when are people fed up when for instance more and more
comedy shows are broadcasted; this is also appliable on TV hosts,
In the future TVAS will apply the following methods:
Market Share Maximizing Method
Based on the budget of a TV network, it can be analysed which
programming schedule (accompanied with the costs per TV show)
will attain the highest market share under the condition that
the budget should not be transcended.
Based on the expected viewer ratings (by using the
above-mentioned Audience Explanation Method) it is calculated
what the best price is for a commercial.
Digital Viewer model
Based on e.g. consumers' behaviour and program content the
expected ratings of digital TV shows will be calculated.
Advantages of the services of TVAS for TV stations and
Using the above-mentioned TVAS methods will have the
following advantages for TV stations, networks and TV production
- Thanks to methods that are currently hardly used in the TV
world, TVAS will explain, predict and increase your viewer
- Therefore significant higher commercial incomes
- Your market share can increase without extra costs thanks to
the recommendations TVAS offers on the content, scheduling and
changing of programs and program schedules.
What TVAS can do for you
The TVAS products are services by which concrete
recommendations are given and clearly is explained what a TV
station or TV production company can do to increase its market
shares and viewer ratings. All TVAS products can be adapted to
TVAS customers can count on the following:
- Services, adapted to your request
- Fast service, clear explanation and concrete recommendations
in intermediate and final reports
- Reliable and flexible service
- Different service possibilities, both explaining/predicting in
subscription (daily/weekly) as well as intermediate and final
Within TVAS there is large knowledge on advanced statistical and
econometric models which are hardly used at this moment. Besides
TVAS has access to excellent software and ICT knowledge as well
as advanced knowledge of Dutch and worldwide TV audience.
If you want to know more, please do not hesitate to contact