About TV Audience Solutions
TV Audience Solutions is founded in 2005 and increases viewer
ratings and market shares of TV stations and production
companies. This is done by using models, a viewers panel and
feeling for the market. Next to this, TV Audience Solutions (TVAS)
advises advertising companies on the expected viewer ratings of
a TV show around a commercial spot.
The services of TV Audience Solutions (TVAS) are categorized
1. Explaining viewer ratings and market shares
2. Forecasting viewer ratings and market shares
3. Optimizing viewer ratings and market shares
When explaining viewer ratings and market
shares TVAS will be looking at different variables (e.g.
programme content) that influence the amount of viewers.
When predicting viewer ratings and market shares
TVAS looks at the expected changes in viewers when programs
are broadcasted at different times or when the content is
When optimizing viewer ratings and market shares
we look at the most optimal combination of all variables so
that a TV station knows what to do in order to get the maximum
amount of viewers.
The top 3 advantages of TVAS services are the following:
1. Not guess but know why viewer ratings of a TV show are as
high as they are
2. Know what actions should be taken in order to increase viewer
3. Know what the expected increase/decrease is in the amount of
viewers when programme schedules or content are changed.
Customer service and flexibility are very important at TVAS.
Customers may decide for themselves which variables will be
analyzed and for which TV shows or schedules research can be
performed. Of course, TVAS is willing to give suggestions. The
same is appliable for advertising companies for which (predictive)
research can be performed on the expected viewer ratings of TV
shows around a commercial spot.
Interested? Don't hesitate to contact
TVAS or watch a case study.
TVAS will also offer its services to TV stations and
production companies outside the Netherlands!